LAWRENCE, KS (KCTV) -- The Jayhawks plan to kick off the basketball season with a little help from Snoop Dogg, but there's a shadow hanging over the usual excitement.

Friday night, thousands of KU students were headed to Allen Fieldhouse for Late Night in the Phog, the annual celebration that kicks off basketball season.

KU is the target of an NCAA investigation and that could mean major penalties.

The event will start with scrimmages, skits, and remarks from the men’s and women’s coaches.

All this comes a week after men’s coach Bill Self found himself on the defensive about allegations of NCAA rules violations.

You’d be hard pressed to find any students or fans lining up to file into Allen Fieldhouse who support the investigation.

The allegations stem from an FBI investigation showing an Adidas consultant sent money to parents or guardians of a former player and current player Silvio De Sousa.

At issue now is whether coach Self or KU Basketball knew about what was happening.

Self, the school and the program have vehemently denied the allegations.

As for students and fans…

“My opinion is it’s an overreach by the NCAA as a reaction to the FBI investigation which embarrassed them,” said Linda Smith, who graduated from KU.

“I think the NCAA is unreliable,” said Brandon Fulsom, a fan. “They are not my favorite people right now and I think they are just out to get someone and unfortunately it’s KU.”

Potential penalties include a one-year suspension for the Hall of Fame coach.

A decision isn’t expected until next Spring.

On Friday night after the performance, the Director of Athletics for KU sent a statement apologizing if the performance offended anyone. 

“We apologize to anyone who was offended by the Snoop Dogg performance at Late Night,” said Director of Athletics Jeff Long. “We made it clear to the entertainers’ managers that we expected a clean version of the show and took additional steps to communicate to our fans, including moving the artist to the final act of the evening, to ensure that no basketball activities would be missed if anyone did not want to stay for his show. I take full responsibility for not thoroughly vetting all the details of the performance and offer my personal apology to those who were offended. We strive to create a family atmosphere at Kansas and fell short of that this evening.”

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