Whether you’re trying to find your own signature scent or buying perfume for a special someone this Valentine's Day, the fragrance world can be overwhelming. (So. Many. Options.)
But don’t go settling for that bar-soap-as-fragrance just because there are so many scents out there. In fact, because we are in the golden age of brilliant perfumes, there’s never been a better time to find the perfect potion for you or your sweetheart. Whether you like to smell woodsy or floral or musky we have chosen a ton of different scents to make sure everyone's olfactory senses are covered.
Some of the fragrances we picked are from luxury beauty brands like Gucci, Tom Ford, Marc Jacobs, Carolina Herrera, Dior, Chanel, Burberry and more.
We’ve rounded up the best fragrances you can buy online now, from refined eau de parfums with woodsy accords to bright and fresh citrus scents. Whatever you choose, spray liberally -- life is too short to smell like basic soap all the time.
Shop ET Style’s favorite fragrances, ahead.
Michael Kors' new Gorgeous! Eau de Parfum is the essence of confidence and empowerment. His latest fragrance injects the floral bouquet with smoky tobacco and woodsy notes for an invigorating scent to make you feel as good as you smell.
With notes of almond milk, rhubarb and daffodil, Perfect Marc Jacobs Eau de Parfum for her is the most optimistic scent you'll come across this year. It celebrates uniqueness -- it was inspired by Marc Jacobs' own mantra: "I am perfect as I am." Embrace your own individuality this Valentine's Day with this scent and revel in its essence all year long.
When you wear a perfume, you want it to last and Ariana Grande's new R.E.M. Eau de Parfum does just that. You can expect to woodsy scents of sandalwood and vanilla to stay with you all day long.
This stress-relieving fragrance was created by scientists and wellness experts to help you be calm and reset. And though it's supposed to be therapeutic, it doesn't smell like crunchy granola aromatherapy oils -- it has a fresh scent that's composed of a delightful blend of iris, green cardamom and cilantro. It smells a lot better than any yoga class or meditation session we've been to, that's for sure.
You look good -- might as well smell good, too. Daisy by Marc Jacobs Perfume is a fresh fragrance with its notes of wild berry and sandalwood. It's a great Valentine's Day gift or treat for someone looking for the perfect scent.
This is a heady blend of layered white floral fragrance -- gardenia, tuberose, rose and orange blossom -- combined with almond milk, iris, musk and ambrette seeds. The result: an addictive unique eau de parfum that will have everyone asking, "What are you wearing?"
The sweet-yet-sensual Good Girl from Carolina Herrera is an intoxicating blend of jasmine, cocoa, tonka bean, almond, coffee and tuberose, all wrapped up in a striking stiletto heel bottle.
Tom Ford's Black Orchid Eau de Parfum is known as one of the most luxurious, decadent, fragrances of all time. You only need a spritz of this one -- a little goes a long way here. This is a unisex fragrance and has notes of black truffle, bergamot, black orchid and black plum.
La Vie Est Belle by Lancome is undeniably sexy. It's the buttery-sweet fragrance family with notes of raspberry, pink pepper, iris, vanilla, praline, and sandalwood.
If there’s one thing J.Lo knows, it’s how to make a great scent. (Her Glow by J.Lo perfume started the celebrity fragrance craze way back in 2002.) Her latest perfume is a little more sophisticated -- think notes of tangerine, berries, pear, jasmine sambac, honeysuckle and wood.
This liberating blend of lavender, orange blossom and musk is the perfect fashion-forward pick for that stylish someone. It’s a far cry from your typical powdery and flowery scents, instead creating an air of subtle, cool-girl allure.
This adorable eau de toilette from Marc Jacobs is as sweet as the name suggests thanks to raspberries, crystallized cloudberries, daisy tree petals, jasmine milk and sugar musk. This women's perfume is housed in a quirky flower flaçon that will bring instant cheerfulness and positivity to any vanity.
Givenchy L'Interdit Eau de Parfum by Givenchy is a bold and woody floral scent -- which means a little goes a long way. The best part is that this Givenchy scent lasts for hours without having to reapply it making it the perfect perfume for a long day.
Stella McCartney recently re-launched her first fragrance, Stella, from 2003. Stella McCartney Stella Eau de Parfum Spray is infused with notes of amber, rose, mandarin, and peony it’s floral yet complex.
Another eco-friendly fragrance line, this U.K.-born brand features compostable boxes, sustainably-sourced ingredients and some of the most spectacularly beautiful (and recyclable!) bottles we’ve ever laid eyes on. Our favorite, Neon Rose, blends rose and jasmine with bergamot, Sichuan pepper and pear for a fresh take on the classic fruity-floral perfume.
Burberry's Her Eau de Parfum is a vibrant, fruity fragrance with notes of blackcurrant, jasmine, violet and musk.
Quite possibly the most divisive perfume ever created, you either love Angel or you don’t -- there’s really no in between. It’s the epitome of a gourmand fragrance and is meant to remind you of childhood innocence with notes that mimic the scents of cotton candy and chocolates. Wrapped up amidst the jasmine, vanilla, caramel, berries and honey is an accord of patchouli that adds a grown-up edge to all that sweetness.
Tory Burch Eau de Parfum Spray comes in 1.7 fluid ounces and is filled with fiery spicy note of soft moss, sweet vanilla and milk. It's the perfect scent for heating things up on Valentine's Day.
If your sweetheart likes her fragrances on the earth-friendly side, then you’ll love this surprisingly affordable unisex French import. With sustainable packaging, refillable bottles, natural ingredients and no petrochemicals, it’s the green way to go. Our favorite is this it-shouldn’t-work-but-it-so-does mix of ginger, green tea and jasmine sambac.
This Marc Jacobs Daisy Dream Eau de Toilette Spray has a beautiful bottle to match the fresh scent. It reminds you of a breezy summer day, but you can wear it all year long.
If No. 5 is the essence of Chanel, Coco Mademoiselle is what she would have worn in her younger, more free-spirited years. Top notes of orange keep it fresh, while patchouli and bourbon vanilla give it a warm richness.
The legendary perfumer behind this unique scent looked to famed ballet dancer Polina Semionova as his inspiration. Meant to evoke the precision, strength and grace required of a modern ballerina, it features fruity notes of pear, plum and mandarin, alongside lush florals jasmine, rose, violet and freesia -- plus sensuous sandalwood to add depth.
Each product has been selected, and each product’s style has been reviewed, by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer.