‘Patrick Plunge’ fundraiser to get inside Mahomes’ head sells out in minutes

KCTV5's Janae' Hancock has the top headlines for the afternoon of July 10, 2025.
Published: Jul. 10, 2025 at 4:46 PM CDT

KANSAS CITY, Mo. (KCTV) - Fans jumped at the chance to chill out and get inside the head of Chiefs quarterback Patrick Mahomes.

Coors Light announced “The Patrick Plunge” will stop at Kansas City’s Power & Light District on July 19.

The experience is described as a “one-of-a-kind cold plunge experience.” Coors Light designed a plunge pool in the likeness of Mahome’s head. Fans paid $15 to have the chance to chill out by sitting inside the head filled with ice.

Coors Light shared the video below that shows what fans taking the plunge will be up against.

Dozens of fans snagged the chance of a lifetime. In exchange for their $15 donation, the fans will compete to see how long they can last in the cold plunge.

The plunges have become popular among athletes who need to recover from competitions and games.

Now a group of 60 Mahomes fans are stepping up to take the same challenge and they need their own groups to cheer them on later this month.

People who show up to hype the contestants, and are at least 21 years old, will be treated a surprise photo op in the Live Block on July 19.

Coors Light also plans to pick up the tab and give away free beverages for 15 minutes. The clock starts ticking at 3:30 p.m.