Demand for New Heights hats soars since Taylor Swift wore one at Coachella

KANSAS CITY, Mo. (KCTV) - You might have seen Taylor Swift at Coachella over the weekend wearing a “New Heights” hat.

“New Heights” is Travis Kelce’s podcast that he hosts with his brother Jason.

As it turns out, the hats are manufactured by Sandlot Goods in Leawood.

Since Taylor was seen wearing it, they have been struggling to keep up with the demand.

“Presale went live on Monday and within an hour, they were selling into the thousands,” Garret Prather with Sandlot Goods said. “And now we have thousands and thousands of hats to make.”

If you’re interested in the hats, you can find them for $36 here.