(Meredith) – Chuck E. Cheese’s is offering its own “pay your age” deal after a similar promotion at Build-A-Bear led to long lines and many customers walking away without stuffed animals.
In a recent Facebook post, the company said parents can pay their child’s age for 30 minutes of unlimited gameplay at participating Chuck E. Cheese’s nationwide on Friday, July 13.
The offer has a maximum of $9 for 30 minutes and it’s only available where “All You Can Play” passes are accepted.
Chuck E. Cheese’s announced the deal just hours after Build-A-Bear had to shut down long lines at its stores in the U.S. and Canada due to an “overwhelming” response to its “Pay Your Age” sales event on Thursday.
The deal allowed customers to buy a bear and pay their current age with a cap at $29.
After the promotion ended early, several customers took to social media to complain.
Build-A-Bear said in a statement that “based on the information available to us before the day began, we could not have predicted this unprecedented reaction to our ‘Pay Your Age Day’ event."
The retailer also said it distributed vouchers to customers in line that can be redeemed for a purchase through Aug. 31. It said the goal is to better control traffic at the stores and prevent long lines and significant wait times.
The Associated Press contributed to this story.
Copyright 2018 Meredith Corporation. All rights reserved.