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SOURCE Turtle Wax
The Most Innovative Car Care Brand Hits the Road with Solar-Powered Mobile Recording Studio to Unite Passions for Cars and Music
CHICAGO, March 13, 2018 /PRNewswire/ -- Whether it's jamming to a favorite tune on the open road or in the driveway while washing a car, music and cars have gone hand-in-hand for generations. Bringing together two of America's greatest passions – driving and music – Turtle Wax has entered into a strategic partnership as the presenting sponsor of Jam in the Van, the solar-powered mobile recording studio and YouTube channel that's changing the way the world discovers music. This year, they are hitting the road together and rocking out at music festivals to shine a spotlight on the coolest music acts, all while keeping cars and tour buses clean along the way.
"Turtle Wax is dedicated to living the 'go moment,' the feeling of freedom and love that comes with getting behind the wheel and driving," said Courtney Lauer, Global Marketing Director at Turtle Wax. "That's why teaming up with a touring mobile studio is a natural fit for Turtle Wax – allowing us to meet modern car enthusiasts squarely at the crossroads of their passions for driving and music."
In addition to supporting the one-of-a-kind music platform's mission of uncovering up-and-coming artists at this summer's music festivals, Turtle Wax will bring its car-loving fans the latest music by sharing Jam in the Van sessions on a dedicated YouTube playlist as well as launching its own Spotify channel.
Turtle Wax has a history of innovative marketing initiatives that allow it to partner with groundbreaking entities to reach new audiences – all of which are backed by consumer insight. Paving the road for the Jam in the Van partnership, Turtle Wax conducted research in 2017 that revealed its target over-indexes with music and that it heavily influences their purchase decisions. Data from the brand's online content syndication, such as advertising on YouTube, also showed music lovers represent a sizable portion of its audience.
"Inspired by our love for music festivals, we created Jam in the Van in 2011, and have filmed more than 1,000 bands in remote locations across the country," said Jake Colter, Creator and Co-Owner at Jam in the Van. "It's important that we stay true to our roots, which is why we're really stoked about bringing Turtle Wax on board. They get it – cars are meant to be driven – and for drivers and our fans alike, cars connect us to the music we love."
GET YOUR JAM ON WITH #TURTLEWAXJAMS SWEEPSTAKES
Now through Sept. 30, 2018, fans have the chance to win several music-related prizes including an all-expense-paid trip to a music festival for a behind-the-scenes Jam in the Van fan experience and meet-and-greet with artists. Weekly winners will also be selected to win a prize pack featuring Turtle Wax car care products and a free month-long subscription to Spotify Premium. To enter for both prizes, simply snap a photo of the 'Jam Van' on the road as it tours the country and share it on Instagram using #TurtleWaxJams and #Sweepstakes. Rules can be found at TurtleWax.com/Jams.
About Turtle Wax
For more than 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever-changing needs of both car consumers and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries. Follow our passion for driving on Facebook, Twitter and Instagram and discover our breakthrough innovation at www.turtlewax.com.
About Jam in the Van
Jam in the Van is a solar-powered mobile record studio and YouTube channel that's changing the way the world discovers new music. Founded in 2011 as a backyard project inspired by a love for music festivals, Jam in the Van has since turned into a full-blown business venture. The company has filmed over 1,000 bands in remote locations across the United States. With new sessions every day, Jam in the Van is the leading taste maker when it comes to music discovery. Follow Jam in the Van's passion for music discovery on passion for driving on Facebook, Twitter, Instagram and YouTube and learn more at www.jaminthevan.com.
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