(CNN/Meredith) – On top of helping kids build fantastic Lego sculptures, the Lego group will now help build a greener future.
The company is launching sustainable, plant-based Lego pieces this year.
The pieces include leaves, bushes and trees, and are made using material sourced from sugar cane.
The sugarcane material will be reformed as polyethylene, a durable plastic, making them identical to the conventionally produced pieces. The sugarcane itself will be sustainably and ethically sourced following guidelines set by the Bioplastic Feedstock Alliance (BFA) and the Bonsucro Chain of Custody.
“At the LEGO Group we want to make a positive impact on the world around us and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
The company says it's the first step in their plan to use sustainable materials in all core products and packaging by 2030.