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SOURCE Toyota Motor North America
Goal to Create a More Sustainable Future for Society, Business and the Planet Driven by its Environmental Challenge 2050
Toyota Leverages Olympic Advertising to Communicate Commitment to Saving Winter
PLANO, Texas, Feb. 13, 2018 /PRNewswire/ -- Combating major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss, in a widespread, meaningful way often starts with small steps.
Toyota affirmed its commitment to meaningful environmental contributions through a television commercial showcasing iconic moments in Olympic and Paralympic history. The commercial, titled "Frozen," aims to further spark the conversation on global warming and the imminent impact that it may have on the beauty, hope and heroes of the Olympic and Paralympic Winter Games.
Guided by Toyota's Environmental Challenge 2050, the company's long-term environmental initiative, Toyota is making progress toward a net positive impact on the environment.
Comprised of six individual challenges that seek to make Toyota a net positive carbon contributor while enriching the lives of diverse communities, Challenge 2050, is a driving force behind many decisions. The first three challenges focus on carbon and call for completely eliminating – not just reducing – greenhouse gas emissions from all vehicles, operations and supply chain. The fourth challenge addresses water availability and quality, while the fifth and sixth challenges seek to move closer to contribute to a recycling -based society and protecting nature.
In the recently published 2017 North American Environmental Report, Toyota outlines positive impacts made across North America. In 2017, Toyota expanded its use of renewable energy with solar installations at an assembly plant in Baja California, Mexico; Toyota's new North American headquarters campus in Plano, Texas; and a new supplier center in York, Michigan, generating more than 590,000 kilowatt-hours of renewable electricity. Projects at four of Toyota's North American manufacturing plants resulted in water savings last fiscal year in excess of 43.2 million gallons, equivalent to the annual water use of 394 average American families.
"Our environmental goals are ambitious, but keep us attuned to our ultimate aspiration of contributing to global environmental sustainability," said Toyota Motor North America Regional Environmental Director, Kevin Butt. "Our success comes from thinking holistically about our vehicles, processes and people and making consistent, incremental improvements through strategic partnerships, education, and sharing our environmental know-how with others." Additional highlights from the 2017 North American Environmental Report include the following:
To view the full report, visit https://www.toyota.com/usa/environmentreport2017/.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places.
For more information about Toyota, visit www.toyotanewsroom.com.
TMNA Corporate Communications
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