White House program helps low-income families buy diapers - KCTV5

White House program helps low-income families buy diapers

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The Obama administration says low-income families spend twice as much as higher income families on buying diapers, but a new program aims to help. (CBS) The Obama administration says low-income families spend twice as much as higher income families on buying diapers, but a new program aims to help. (CBS)
FAIRWAY, KS (KCTV) -

The Obama administration says low-income families spend twice as much as higher income families on buying diapers, but a new program aims to help.

It's a need that can go unnoticed, but the White House is stepping in and connecting private companies and non-profits to help provide millions of diapers to families in need. 

Clara Gayton says the $75 a month she spends on diapers stretches her budget to the limit. 

"I make pretty good money. My husband makes pretty good money, and it still disappears and rent is really high. Then you have to buy the kids food and clothing," she said.

The White House estimates low-income families spend 14-percent of their salary on diapers.

There's no federal aid for buying them, and families often have limited internet access to find deals online or live far from big box stores to buy in bulk.  

"It's hard to go to your local grocery store and expect to get a $5 pack of diapers. That's not realistic," Gayton said.

So Gayton turned to Clear Charity in Orange County, CA for help. She buys diapers there for half the wholesale price.

The White House launched the Community Diaper Program this past spring because nearly one in three American families struggle to afford them.

The Cuties brand is making diapers with a simpler design and online discounter Jet.com is selling them at no profit with free shipping to community organizations.  

The program expects to help provide 10 million diapers this year alone.

Gayton says it's a problem that needs more attention because diapers are a necessity for babies and their parents.

"Many people don't know because many people don't want to talk about it," she said.

Diapers are also subject to sales tax in most states because they're considered a luxury item.

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