Shoppers in the Kansas City area turn out for Small Business Sat - KCTV5

Shoppers in the Kansas City area turn out for Small Business Saturday

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Shoppers at Brookside Toy and Science were enjoying their Small Business Saturday there and at other businesses. (Natalie Davis/ KCTV) Shoppers at Brookside Toy and Science were enjoying their Small Business Saturday there and at other businesses. (Natalie Davis/ KCTV)
KANSAS CITY, MO (KCTV) -

Nov. 26 is Small Business Saturday. It’s a nationwide push to bring some of the early holiday shoppers to locally owned retailers.

Brookside is known as a Kansas City center for small businesses and on Small Business Saturday, it was filled with shoppers looking for holiday gifts.

“It's huge,” said Jim Ward, who own Brookside Toy and Science. “Our whole year is made in the holiday season.”

“I really think it's important to keep these businesses around, to support our local economy,” said shopper  Allison Cox.

“I love small business for the uniqueness that it offers and the items that you can purchase and the artistic element that's in small business,” said shopper Kathy Graves, “It helps the local community.”

A Store Named Stuff -- yes, that’s really what it’s called -- has been in business for two decades

The owners say their secret to success is their ability to connect with customers better than the big box stores.

“If you're looking for authenticity, if you’re looking for connection, then small business is where you'll find that,” said Casey Simmons who owns A Stored Named Stuff.

Brookside Toy and Science has been around for more than 50 years. They, like other locally owned shops, depend on holiday profits.

“People in the community realize that small mom and pop businesses need your support to stay here,” said Ward.

Luckily for them, customers are making "shopping small" just another part of the holiday fun. 

“It's a great day to bring the kids to look around and get some Christmas ideas,” said shopper Brianne Henderson. “We'll probably look for a place to get lunch around here, too, to again, support small business owners.”

The National Federation of Independent Business says 76 percent of shoppers plan to buy local this year. 

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