Look out Apple Music, Facebook is launching its own music stream - KCTV5 News

Look out Apple Music, Facebook is launching its own music streamer

© iStockphoto.com / Nautilus Shell Studios © iStockphoto.com / Nautilus Shell Studios

By Chris Leo Palermino 
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The newly-launched Apple Music may soon have a new competitor to contend with, and its an offshoot of another massive player in the tech scene: Facebook. After widespread reports that the social media giant had begun talking with major record labels, Music Ally now reports that Facebook is set to develop a “Spotify-style audio streaming service.”

The service is in early stages, to say the least, but it is being strategized to be linked to an ad-supported Facebook music video platform. The music video side of the service will debut first, in the next few months, and the audio streaming component will come at a later date, which is yet to be announced.

Related: Should you press play or skip on Apple Music? Press play, but be patient

The planned music video platform, which will directly compete with YouTube, isn’t entirely surprising as Facebook has natively hosted plenty of videos, including music videos (and TV shows) in the past. The service will begin a trial period this year, in which select music videos chosen by labels will be served to users in their main newsfeed. Music Ally notes that the music video trial, in which Facebook will pay royalties to music video rights holders through a YouTube Content ID-like system, will be an “important stepping stone” in making an on-demand streaming service a reality.

“It’s a mass land grab,” said an unnamed source to Music Ally. “Facebook going into the video space was always going to be an enormous, ambitious land grab and no doubt something they’ve been planning for some time as the potential income from ad revenue will be incredible.”

The competitor, which will line up against Spotify, Apple Music, Tidal, and others, is the real surprise here, and it probably won’t launch soon. The Music Ally report explains that both Facebook and record labels will first gauge the success of the monetized music video service before moving forward with the music streaming platform. Further, the social media giant is still deciding whether to buy or build its own streaming platform.

While tech titans like Google, Amazon, and Apple are all invested in the streaming scene, the significance of a Facebook music streaming service cannot be denied. Much has been said about Apple Music aiming to convert some of its 800 million iTunes users, but Facebook has even more users to entice. Spotify (75 million active users) has a significant head start on Facebook, and we don’t know how this service will compare once it hits the open market, but Spotify doesn’t have Facebook’s resources.

Regardless of when Facebook’s new service lands and how it is received, one thing’s for sure: the streaming music wars aren’t ending anytime soon. Digital Trends will keep you updated on new developments.


This article was originally posted on Digital Trends

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