G-SHOCK Plays Timekeeper To World's Best Wave Riders - KCTV5

G-SHOCK Plays Timekeeper To World's Best Wave Riders

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SOURCE Casio America, Inc.

G-SHOCK Returns To Huntington Beach, California For Their Fourth US Open Of Surfing

DOVER, N.J., July 28, 2014 /PRNewswire/ -- Casio G-SHOCK adds toughness, innovation and style to the sport of Surfing for the fourth year in a row with the world renowned surfing competition:  The US Open of Surfing.  The event takes place at Huntington Beach, California from July 26th - August 3rd, 2014.


During the nine-day intensive event, Casio G-SHOCK will present various on-site activations including precision G-SHOCK timekeeping, the famous G-SHOCK 'Toss Game' and two epic G-SHOCK athlete meet–and–greet autograph signing sessions.

The focal point of the US Open of Surfing and G-SHOCK partnership will take place on the grounds:  Hoisted on the crowded boardwalk will be the massive G-SHOCK watch which Casio brings to life. The massive timepiece will play timekeeper before each division kick-off.

Between competitions and over the course of the event, visitors will have an opportunity to play the legendary G-SHOCK 'Toss Game.' The game allows visitors to directly experience the unique toughness and water-resistance capabilities of G-SHOCK watches by throwing them into containers of water for a chance to win prizes.

The US Open of Surfing brings the best surfers in the world to California-including G-SHOCK athletes such as Yaden Nicol (AUS), Pedro Barras (BS), Erica Rae Hosseini (USA) and Alyssa Wooten (USA) who will all be competing and hosting autograph signings throughout the competition. Autograph signing sessions with the G-SHOCK athletes will take place at the G-SHOCK booth on Friday, August 1st and Saturday, August 2nd.

The Vans US Open of Surfing will kick-off on July 26th - August 3rd 2014 at Huntington Beach, California. The event, which draws massive crowds each year is a free-of-charge, open event to the public.

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks.' Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time.' Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up."

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.


Leslie Bishop/Sandrine Charles
exposure Communications LLC
(212) 226-2530

Sue Vander Schans
(973) 361-5400

Photo - http://photos.prnewswire.com/prnh/20140728/130616


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