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America's Neighborhood Ice Cream Brand Launches Campaign to Share Joy and Frozen Treats in the Big Apple All Summer Long
ENGLEWOOD CLIFFS, N.J., June 24, 2014 /PRNewswire/ -- This summer, Good Humor® is on a mission to create, inspire and celebrate joy throughout the neighborhoods of New York City. To kick it off and celebrate its role as the official ice cream of the New York Mets, the iconic brand is teaming up with team mascots Mr. and Mrs. Met and SNY for a fun-filled event for those who live, work and play in the city.
At the first stop on its summer tour of New York City, the classic ice cream brand will unveil the Good Humor® "Joy Fleet" – consisting of the Good Humor® Truck, Good Humor® "Joy Ride" Pedicabs and the iconic Good Humor® Man himself – on the plaza outside the SNY Studios in Rockefeller Center West on Tuesday, June 24, from 12 p.m. to 2 p.m. The Good Humor® Man, with the help of Mr. and Mrs. Met, will serve up free Good Humor® frozen treats. In addition, Good Humor® will be awarding tickets and baseball prize packs to select event attendees.
"Good Humor® has been known as an iconic neighborhood ice cream brand for more than 90 years, and we want to celebrate those roots by bringing the joy of ice cream to the neighborhoods of New York all summer," said Nick Soukas, director of ice cream at Unilever. "We couldn't think of a better way to launch our summer campaign than by celebrating our role as the official ice cream brand of the New York Mets with baseball fans and ice cream lovers alike."
Following its kick-off on June 24, the Good Humor® Joy Fleet will travel through the neighborhoods of New York City all summer, showing up at events, local retailers, local businesses and some unexpected places to surprise and delight city residents. It will also travel to Citi Field for the New York Mets game on June 24 to engage with Mets fans during the game.
Through the Joy Fleet, Good Humor® expects to distribute thousands of frozen treats and offer thousands of Joy Rides to New Yorkers this season.
About Good Humor® Products
Beloved for more than 90 years, Good Humor® reinterprets classic American candies and treats into delicious ice cream varieties, and its line of classic ice cream sandwiches, bars and cones includes some of America's favorite novelty treats. Since the creation of the original chocolate coated ice cream on a stick, the Good Humor® line has expanded to include delicious variations of this classic such as the Chocolate Eclair, Strawberry Shortcake and Toasted Almond bars, each with a crunchy exterior and flavored center. Good Humor® ice cream cones and ice cream sandwiches are also regarded as classic summer favorites and are available in several varieties. Ice cream lovers of all ages can treat themselves to these classic novelties by purchasing single serve Good Humor® bars, sandwiches and cones at convenience stores and ice cream trucks nationwide, or by purchasing Good Humor® Frozen Multipacks at grocery stores nationwide. For more information on Good Humor® products and store locators, visit www.goodhumor.com, www.facebook.com/goodhumor or www.twitter.com/goodhumor.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unileverusa.com/sustainable-living.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.
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