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SOURCE Foot Locker, Inc.
Latest Approved TV and Digital Spots Poke Fun at Projected Top-10 NBA Draft Pick Centered on Idea that "Life Changes After the Draft"
NEW YORK, June 23, 2014 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today launched on YouTube a series of five new commercials with adidas featuring NBA Draft prospect Dante Exum of Australia. The latest ads are part of Foot Locker's successful "Approved" marketing platform and poke fun at Exum's current "celebrity status," or lack thereof, while centering on the idea that "Life Changes After the Draft."
In one of the spots, entitled "Paparazzi," Exum expresses concern about going to a Foot Locker store due to the possibility of paparazzi being there, to which his friends respond by laughing uproariously, knowing he's a relatively unknown commodity in the United States. Another spot, entitled "Autograph," shows a friend catching Exum practicing his autograph, subsequently causing him to become dejected. Other spots in the series feature Exum in a range of humorous situations, including wondering about how to deal with fan mail, convincing a neighbor he's a basketball player and struggling to make a restaurant reservation with his foreign accent. Each of the five spots will debut digitally on Foot Locker's YouTube channel on Monday, June 23. The spots will also takeover NBA.com on Wednesday, June 25. The spots will make their television debut on ESPN during the NBA Draft on Thursday, June 26.
"The NBA Draft is a once-in-a-lifetime experience, and we're excited to partner with adidas to introduce Dante's outstanding personality to American basketball fans and bring some levity to this special event with our 'Life Changes After the Draft' campaign," said Stacy Cunningham, Executive Vice President of Marketing at Foot Locker.
"Working with Foot Locker on the 'Life Changes After the Draft' campaign was an amazing experience, and I am thrilled to be a part of the campaign," said Exum. "The NBA Draft will certainly be a life-changing moment, and it was fun to be featured in these commercials that are going to help people see my personality."
The Exum commercial series headlines a big week of draft activation for Foot Locker, which also includes the brand's third annual SLAM draft suite on June 24 and 25, whereby exclusive interviews will be conducted to create new digital content with some of the top prospects in this year's NBA Draft.
The "Life Changes After the Draft" campaign, written and produced by The Vault, is part of the "Approved" campaign developed by BBDO.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
adidas has been providing innovative products for the world's best athletes for more than 60 years, from past legends to today's superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan and Damian Lillard. adidas outfits the best basketball players in the world as the official uniform and apparel provider for the National Basketball Association (NBA), the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) along with top collegiate basketball programs including Kansas, Baylor, Michigan, Louisville and Wisconsin.
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