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SOURCE Graitres Fashion
DUBAI, UAE and PARIS, June 14, 2014 /PRNewswire/ --
Graitres is pleased to announce that its 2014 collection has sold out. On trend with the company's success, production orders for both the Graitres Shirt Dress and Graitres Events Dress have been filled for 2014. Commenting on the milestone, Najat Wahbi, Graitres Business Development Manager, said, "Graitres thanks all its loyal customers for making 2014 another success, after brand introduction in 2010. Graitres promises its customers that its 2015 collection will be available to ship during the second half of the year, as its annual practice."
Wahbi continued: "Our 2016 collection and online sales will be introduced at the beginning of 2016 after dedicated evaluation, and, as in all cases, production will be limited to a certain number, decided at a later stage in consultation with the designer." Graitres draws on celebrities and fashion trends to inspire the colours and designs of each new Graitres Shirt Dress and Graitres Events Dress line.
The Graitres fashion brand has become the favourite shirt dress brand for the elite, its exclusivity assured as a consequence of it not being sold in shops or online but available only through bespoke orders to a privileged 500 customers worldwide. The brand was dreamed up by a young girl named Wadima, the youngest daughter of a business-owning family, and then designed for family and friends. Since 2010, the family has introduced a single, annual design, limited to the production of 500 pieces, available only to friends of the family, or by referral internationally.
All dresses feature the Graitres logo - a six-petal flower representing the number of children in Wadima's family - in a limitless variety of colours. The brand name "Graitres" represents, phonetically, the words 'Great Dress', whimsically and uniquely spelled to reflect the brand's aesthetic. Graitres produces long shirts or shirt dresses for girls, perfect for casual wear. The dresses take the form of a long shirt, with a collar, a placket with buttons, and are made of a variety of fabrics, depending on climate, season and locality, including knitted cloth, piqué cotton, silk, merino wool, and synthetic fibres. Graitres is recognised internationally for designing limited edition clothes which are functional as well as aesthetically pleasing, offering its clientele a valuable and prestigious collection with significant re-sellable value, which only increases with time.
For further details, please contact:
Manager, Graitres Fashion
Tel: +46462884442 (Sweden - Lund)
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