Kansas City's love affair with craft beers appears to be continuing unabated. Coinciding with back-to-back-to-back beer-themed events in Kansas City: Hopfest on May 17, The Westport Beer Festival in early June, and Boulevard Brewing's Boulevardia Street Fest coming in mid-June, Farmland is rolling out two new beer-based sausage products.
Both sausages will be added to Farmland's bratwurst line, and will feature two more Boulevard Beer flavors.
The first new seasonal bratwurst, made with the Boulevard Pils beer, is available for a limited time in grocery stores throughout Kansas City. The second, featuring Bob's '47 Oktoberfest, will be available in the fall.
The Pils and Bob's '47 brats join Farmland's Boulevard Pale Ale and Unfiltered Wheat brats, which were released by Farmland in partnership with Boulevard in 2013.
"Following the popularity of the initial Boulevard brats offerings, we wanted to provide consumers with additional seasonal flavors to enjoy. Combining some of Boulevard's most popular beer flavors and Farmland's high-quality pork, we were able to produce a product we think fans of both brands will love," said Farmland's senior director of brand management.
Boulevard was equally enthusiastic.
"Beer and bratwursts are a natural pairing for many occasions, and these new varieties highlight that partnership perfectly," said Jeremy Ragonese, Boulevard's director of marketing.
Both companies clearly know a good thing when they see it, and in this case, sell it.
The company is tight-lipped about specific sales numbers, but the company did say that sales of the original line of Boulevard Brats in 2013 were particularly strong in Farmland's key markets of Kansas City, Des Moines, and Omaha, adding, "The revenues generated in these markets led Farmland to expand the line in 2014."
Although clearly motivated by profit and pleasure, there is also an altruistic side of the partnership. Both Boulevard and Farmland are dedicated to fighting hunger in the Kansas City-area. As part of those efforts, Farmland will donate a portion of proceeds from the sale of the KC Pils bratwursts this summer to Harvesters Food Bank, while Boulevard will continue its donations of a portion of the KC Pils sales to local organizations through its 10-Percent for KC program.
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