How much you pay for your next Chiefs ticket will depend on who they're playing.
An upper level seat around the 50 yard line will cost people $90 for most games. If someone wants to see Peyton Manning and the Broncos, they'll have to pay $95 for that same seat. To watch Tom Brady and the Patriots on Monday night will cost people $100.
Variable ticket pricing means those attending games will have to pay more at the box office for the big games of the season. Many teams in the National Football League are switching to the same model, but some fans don't think the change is fair.
Nick and Jake's is one bar that's always packed on game day, whether Arrowhead Stadium is sold out or not, and that's just the way manager Matt Coble likes it.
"With a better product on the field you have more people in Kansas City who are interested in the Chiefs just in general," Coble said.
But many fans will prefer to watch from the bar now that the Chiefs have bumped up the price of tickets for certain games.
"The fun of going to a Chiefs game went out for our family. The price just got too outrageous," said fan Chuck Stephens.
"You're there to see the Chiefs. The Chiefs are playing. So it shouldn't matter who they're playing in terms of ticket prices," said fan Jessica Thoden.
Ticket vendors like Brian Nelson say variable pricing will create an incentive for season ticket holders since they'll get a better value for their seats at a set price.
"It's really smart for the Chiefs to do that. In the past the season ticket holder really hasn't had a lot of benefit to being a season ticket holder. This definitely rewards them and they deserve to be rewarded for that," Nelson said.
He said the good news for vendors that resell season tickets.
He believes he can compete with the Chiefs' new market pricing system.
"The schedule comes out, we figure out which two or three games are going to be the best of the season, we figure out which games will be the stinkers of the season," Nelson said.
Many fans say they don't mind paying a little extra for a better game.
"I think people are going to buy those tickets regardless. It makes sense to raise those ticket prices. It's simple business," fan Bryan Williams said.
A Chiefs spokesperson said the team will address the new pricing system next week. Single game tickets will go on sale on May 6.
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