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SOURCE Local Search Association
Winners to Meet With Steve Wozniak at 2014 Local Search Association Annual Conference
TROY, Mich., April 29, 2014 /PRNewswire/ -- At its 2014 annual conference today in Huntington Beach, Calif., the Local Search Association (LSA) announced the winners of its inaugural Ad to Action Awards, a new awards competition developed to foster new ideas and stimulate thinking to bring to market the best local advertising products.
The awards recognized new or recently introduced solutions within eight submission categories that demonstrated the greatest potential for driving local business sales and providing memorable experiences to consumers at the end of their purchasing decision track.
"Local advertisers are demanding creative and innovative solutions, and it's clear from these winners that our industry is rising to the challenge," said Neg Norton, president, Local Search Association. "We were impressed with the local advertising solutions submitted for our first Ad to Action Awards competition. We see real potential for these local solutions to make a difference in driving customer leads and loyalty."
Local advertising providers submitted 60 solutions for evaluation by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry. Judges reviewed submissions and selected finalists and winners for each category based on those that were most compelling and best address current market needs.
The winners included:
Winners To Receive Industry Support in Bringing Solutions to Market
The Ad to Action Awards program is unique because its benefits extend well beyond the awards ceremony. Winners were invited today to a private luncheon with Steve Wozniak, the Silicon Valley icon and Apple co-founder, to discuss their solutions and plans for bringing them to market. Wozniak was the featured speaker at the 2014 annual conference.
Additionally, beginning in May, winners will be assigned a dedicated LSA team to secure broad industry support in testing, partnering and promoting their products so they have the best shot of succeeding in the marketplace. Winners will also be highlighted in LSA's communications with members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through LSA's digital and social media channels.
"LSA is focused on serving as a catalyst for innovation in local by supporting our industry's best solutions and helping ensure they achieve success," said Norton. "The Ad to Action Awards celebrate our industry's most promising products, but also provide a roadmap to help them reach their full potential."
About the Local Search Association
The Local Search Association (www.localsearchassociation.org) is the largest trade organization of companies engaged in local advertising and marketing. LSA members provide local businesses with innovative and strategic offerings that drive consumers to take an action in the last mile – or the final steps – of their path to purchase. The Association is focused on elevating the industry through thought-leadership, advocacy, research and insights and partnerships.
LSA has more than 300 members in 30 countries. Members include listing management companies, digital agencies, mobile and social media companies, print and online directory publishers, video service providers, and web design and hosting firms.
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