Every March Madness means a fan frenzy, and college basketball fans are snapping up all the gear they can find.
Susie Sigg shops Kansas Sampler looking for a new team shirt.
"There's a lot of good stuff in here, I like it," she said.
But there's more catching her eye than just the clothes.
"It's great. You've got something for everyone I guess, even with the toilet seat," Sigg said with a laugh.
A toilet seat cover is one of the many offbeat items made for the ultimate college sports fan to eat, sleep and breath March Madness.
"March Madness is another Christmas for us. It's extremely busy and we have hot market items, like KU won 10 straight conference titles and so we carry product like that, and fans know that they can come here and get that product right after the games are over," said Kelly Neible, the marketing manager at Kansas Sampler.
While visiting the store, KCTV5 found garden gnomes, stuff for baby, your workouts and your pets. There are even grill toppers so a person's food is seared with their team logo, and University of Kansas even has a hot sauce.
People go to the extremes buying entire rooms full of stuff.
"A customer came in for Father's Day and was wanting to create a bathroom. She came in, it was all K-State. They painted it purple, they got photo frames, a toilet seat cover, even a mat to go in the bathroom," Neible said.
According to a RetailMe survey, fans will spend $100 or more if their team makes it to the Sweet 16.
"Fans get crazier as the tournament goes on," Neible said.
Managers said when Wichita State went to the Final Four last year, people were standing in line to buy merchandise while watching the game on their iPads.
Copyright 2014 KCTV (Meredith Corp.) All rights reserved.
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