Tech N9ne's latest music video features KC places, people - KCTV5

Tech N9ne's latest music video features KC places, people

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Tech N9ne's song Fragile debuted at No. 40 on the Billboard Rhythmic songs chart. Tech N9ne's song Fragile debuted at No. 40 on the Billboard Rhythmic songs chart.
Anthony Devera, Strange Music's video director, works on the music video for the song Fragile. Anthony Devera, Strange Music's video director, works on the music video for the song Fragile.
LEE'S SUMMIT, MO (KCTV) -

In just one week, more than 500,000 people have watched a music video that stars local artist Tech N9Ne and Kansas City high school students.

It's the latest of hundreds of music videos that are being filmed and edited in the metro.

Tech N9ne's team drives around the metro to find hidden spots to mix in with well-known landmarks in Kansas City. In their most recent music video, they decided to film at Truman High School in Independence, MO, and dozens of students got the chance to star in a music video for the song that's climbing the Billboard charts.

Tech N9ne's song Fragile debuted at No. 40 on the Billboard Rhythmic songs chart.

"It was inspired by somebody who said something wrong to me. It is a very real song. Someone in the L.A. Times said something. I'm fragile," said Tech N9ne of the label Strange Music.

The music video for the song has aired on MTV and BET. The song itself is being played on radio stations in from Missouri and Kansas to the Czech Republic.

"We knew we wanted to do an anti-bullying message," said Anthony Devera, Strange Music's video director.

The video includes Tech N9ne, Grammy-nominated artist Kendrick Lamar, ¡Mayday! and Kendall Morgan. Local student Matt Rood from Lawrence, KS, plays the male lead and Salena Browne from Raymore-Peculiar is the female lead.

"I think when N.W.A (hip hop group) were talking about Compton (California) they showed you if you'd never been there before. They were the guides. They put it in the videos. I want to do the same thing for Kansas City. We've got so much to be shown," Tech N9ne said.

That's why the rapper films all of his videos in the metro. He's shot videos on the Plaza, in the West Bottoms, in St. Joseph, MO, and in Kansas City, KS.

"We've shot out in Holden, MO, in this mausoleum that was supposedly haunted. We just find all these spots. We go through sewers and find all these graffiti walls," Devera said.

The videos are edited at Strangeland Studios, Tech N9ne's video production and recording studio located in Lee's Summit, MO.

"We have culture here, we have art, we have scenes. There are a lot of different things going on here and it's kind of untapped," Tech N9ne said.

For the Fragile video, the casting producer worked closely with a metro mom who is heavily involved in the Parent Teacher Association. She helped coordinate about 30 kids for the video that was shot at Truman High School.

The video production crew is constantly scouting locations. They also use social media sites like Instagram and Facebook to find unique locations.

Often they ask their fans if they have a warehouse or particular type of building needed for a shoot. They say the fans always come through.

Click here to watch the music video for Fragile.

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