ViewDo Labs Launches Enterprise Social Maturity Spectrum™ - KCTV5

ViewDo Labs Launches Enterprise Social Maturity Spectrum™

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SOURCE ViewDo Labs

Four-stage Guide Developed to Help Businesses Accelerate Their Enterprise Social Journey

WOBURN, Mass., Feb. 12, 2014 /PRNewswire/ -- ViewDo Labs®, a pioneer in enterprise social network (ESN) analytics and governance, today announced the launch of its Enterprise Social Maturity Spectrum™, a roadmap to help organizations accelerate their social journey in order to increase adoption and achieve ubiquitous collaboration across the enterprise.

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The Enterprise Social Maturity Spectrum is divided into four stages to help businesses assess where they are in terms of enterprise social development. The four stages include:

  • Experimenting: During the experimenting phase, one group takes a leap of faith and puts social theory into practice. The effort is focused on a specific need and all goals are set around that narrow initiative;
  • Expanding: After early experimentation has been completed, lessons learned are applied to other parts of the organization. Pockets of social users begin to surface as both successes and failures are documented;
  • Embracing: Embracing organizations have built structured efforts and have the majority of their operations engaged in social communication channels in small but measurable ways; and,
  • Everywhere: The everywhere enterprise has optimized social interaction, and its use is truly pervasive and highly integrated into a wide range of core business processes.

"We understand that every organization is on a different social path, some more advanced than others. Knowing that the end goal of better productivity and improved collaboration is the same across the board, the Enterprise Social Maturity Spectrum was created to help businesses improve their efforts, no matter where they are in their journey," said Claudine Bianchi, Chief Marketing Officer of ViewDo Labs. "Following our roadmap, businesses can confidently plan an increase in adoption across the enterprise with transformation and agility as they grow and mature through all four stages."

Download the full Enterprise Social Maturity Spectrum white paper now.

In addition to the Enterprise Social Maturity Spectrum, ViewDo Labs also launched its Collaboration Acceleration Program to help businesses extract analytics from Yammer to increase adoption and engagement. This program will arm ESN managers with the data to support the business case for expanding social in the enterprise.

The Collaboration Acceleration Program offers a Proof of Concept for participants and full access to ViewDo Labs' flagship product, ViewPoint Enterprise, for 90 days. Participants receive an assessment of where they are in the Maturity Spectrum in comparison to like organizations. During the trial period, an ESN advisor is available to recommend ways to increase social adoption based on an organizations' unique challenges.  At the end of the program, a complete evaluation and study is presented to participants with recommendations for continuing adoption and engagement initiatives. The program is $5,000 and is limited to first come, first serve.  For more information on the program, please call 1-855-5-VIEWDO.

About ViewDo Labs
ViewDo Labs is a pioneer in enterprise social network analytics and governance.  We offer a unified view of what's happening with Yammer, SharePoint, Chatter and other ESNs – across the enterprise, and around the world – so companies can increase adoption while lowering the risks of collaboration. Through our technology, we help organizations fuel innovation, better leverage their business data and intellectual property and realize value from their next generation social enterprise investments. Our flagship product, ViewPoint Enterprise, is now generally available. For more information and a free sample, visit us at

Press contacts:

Jena Rossi 
SHIFT Communications for ViewDo Labs 

Claudine Bianchi 
ViewDo Labs 

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