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Ludia Integrates mPOINTS to Reward Players and Provide a Better Mobile Ad Experience
BOSTON, Feb. 3, 2014 /PRNewswire/ -- SessionM, powering the loyalty program used by hundreds of leading mobile apps, today announced a partnership with Ludia, a leading publisher of mobile games. This partnership will integrate SessionM's loyalty program within all of Ludia's titles in 2014.
In 2013, Ludia incorporated the SessionM platform into Family Feud & Friends on both iOS and Android platforms. Based on the success seen from these integrations, Ludia is expanding the partnership to include their entire catalogue of games, including titles like Jurassic Park Builder™ and six upcoming titles coming out later this year.
"2014 is going to be an exciting year for Ludia as we release world class games based on powerful television and movie brands with a built in fan base," said Alex Thabet, CEO, Ludia. "SessionM has proven to be a valuable partner in helping us to reward these fans for playing more frequently, while attracting new valuable players, and increasing revenues with ad experiences that players actually enjoy."
Within Ludia's games, players will be able to collect mPOINTS for completing in-app milestones like reaching a new high score or leveling up. mPOINTS can be earned across apps and are redeemable for merchandise, gift-cards and contest entries. Leveraging SessionM's developer API's, the experience will be customized for each game and seamlessly integrated into the gameplay experience.
The partnership will also provide Ludia with new advertising revenues from top brands who will be able to target power-players with rich media engagement ads that are non-interruptive and add tangible value to the experience.
Ludia will also be promoting their games across SessionM's network of apps in all categories reaching a potential audience of over 60 million monthly active users.
"2014 promises to be a landmark year for Ludia based on their impressive release schedule," said Bill Clifford, Chief Revenue Officer, SessionM. "We're excited to help brand advertisers align themselves with their world class mobile content while enhancing the gameplay experience."
SessionM powers the loyalty program used by hundreds of premier mobile apps, helping millions of people have fun and feel rewarded for staying actively engaged with app content and brand advertising. Publishing partners include category leaders such as The Weather Channel, Ludia, Aol, Sony, Warner Brothers Interactive and Zynga. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.
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