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Adds to leadership ranks to accommodate rapid growth and demand for mobile monetization solutions
SAN FRANCISCO, Jan. 29, 2014 /PRNewswire/ -- SupersonicAds- one of the world's leading web and mobile app monetization platforms-today announced an expansion of its North American leadership team with the creation of three new positions based at the company's headquarters.
Leveraging the rapid growth of the app economy and the adoption of advertisers and publishers alike, to monetize their mobile content, the company has invested in new expertise to grow relationships, sales and brand presence in North America.
The appointments represent the first move in an aggressive go-to-market strategy for SupersonicAds in the region. Co-Founder and CEO, Gil Shoham relocated to San Francisco from London in late 2012 to lead the expansion. SupersonicAds has been a leading player in mobile monetization in EMEA since 2009.
Full list of appointments:
"The App economy is white-hot and we are bullish that the advertising spend on mobile and specifically within mobile apps will continue to rise through 2014 and beyond," said Gil Shoham, SupersonicAds CEO and Co-Founder. "The addition of these three top-tier executives will help to speed our growth in the mobile developer segment as well as in the advertiser and brand direct sectors of the advertising business."
According to research firm Gartner, global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013 with the market expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.
SupersonicAds (www.SupersonicAds.com) is a global leader in ad-based monetization for social entertainment applications on web and mobile. SupersonicAds' End-to-End platform provides solutions for all players in the ecosystem. Agencies and brands can target and engage key audiences across the most popular facebook and mobile applications. App developers, can monetize all segments of their userbase with a turnkey solution that provides a full stack of customizable ad formats including video, rewards-based offers and native display. Last year the company launched Ultra, a Supply-Side-Platform for App developers to manage 3rd party networks, direct sold and cross promotion ads through one comprehensive interface and a single SDK.
SupersonicAds, is a privately-held, venture-backed company, whose investors include Greylock Partners and private individual investors. SupersonicAds is headquartered in Silicon Valley, CA, with key offices in New York, Los Angeles, London and Tel Aviv.
For more information, contact Rob Banning, rob.b@SupersonicAds.com or 650.204.4047.
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