Customers say Target needs to do more to repair damage - KCTV5

Customers say Target needs to do more to repair damage

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Target is offering a store discount and free credit monitoring after what's being called the second-largest credit card breach in U.S. history.

The Minneapolis-based discounter also says it will offer 10 percent off for people who shop Saturday and Sunday. Target says it's heard of "very few" reports of fraud since thieves stole the credit and debit card information of about 40 million shoppers. But the chain is continuing to reach out to customers.

Some potential fraud victims say they're having trouble getting in touch with Target through its website and call centers. CEO Gregg Steinhafel apologized today and says the company is working hard to resolve the issues.

Target hasn't disclosed exactly how the breach occurred but says it has fixed the problem.

Customers told KCTV5 Saturday that their data is worth more than a 10 percent discount. Area residents said the company should do more to appease upset customers.

Suggestions included higher discounts or a buy-one-get-one free coupon.

Drew Smith said he has been told that he may have been impacted by the security breach. He said he will be monitoring his accounts closely, but still plans to shop at Target.

"I like it a lot better than other places around here," he said. "It's a lot more convenient."

Public relations experts give Target mixed reviews for their handling of the situation. They say the company should have provided more information in the beginning, but it has tried to get hold of the burgeoning situation and stopped the breach.

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