Target's CEO issues apology after credit card fraud case - KCTV5

Target's CEO issues apology after credit card fraud case

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RAYMORE, MO (KCTV) -

Target's CEO issued an apology Friday for one of the largest credit card fraud cases in U.S. history. It compromised valuable information belonging to everyday shoppers, including one Raymore woman.

Jamie Braun went to pick up a few Christmas presents at Target and thought nothing of it until her phone rang a week ago.

"They called us and said, ‘okay here's the deal. This is what happened.' We had no idea there was a connection with Target at all," Braun said.

Her bank told her someone had stolen her debit card information and tried to use it out-of-state. It wasn't until Target announced the massive credit and debit card fraud Thursday that Braun realized what had happened.

"When it said that debit and credit card fraud. I thought, ‘I went to Target and I don't have a habit of going there,'" Braun said. "Unfortunately, we got the call."

But millions of other Target shoppers didn't get a call from their banks until Target notified financial institutions this week. The company's Facebook page has thousands of angry messages from card holders complaining they can't get through to customer service agents to settle the mess.

"I would say that until this is really settled I'm going to be using a lot more cash. We tend to get used to swiping and hardly looking at the total. I'm going to be a lot more aware," Braun said.

Target said Friday it quadrupled its Redcard website capacity, added staff to its call center, is offering free credit checks to fraud victims and a 10 percent discount to all in-store shoppers.

Credit counselors and Target stress that people don't need to cancel their cards unless they find unusual charges, but they should call their bank first. If people notice fraudulent charges on their Target Redcard account, they should call the company, but also be prepared it might take a few tries as millions of others are trying to do the same thing.

A Message from CEO Gregg Steinhafel about Target's Payment Card Issues:

"Yesterday we shared that there was unauthorized access to payment card data at our U.S. stores. The issue has been identified and eliminated. We recognize this has been confusing and disruptive during an already busy holiday season. Our guests' trust is our top priority at Target, and we are committed to making this right.

We want our guests to understand that just because they shopped at Target during the impacted time frame, it doesn't mean they are victims of fraud. In fact, in other similar situations, there are typically low levels of actual fraud. Most importantly, we want to reassure guests that they will not be held financially responsible for any credit and debit card fraud. And to provide guests with extra assurance, we will be offering free credit monitoring services. We will be in touch with those impacted by this issue soon on how and where to access the service.

We understand it's been difficult for some guests to reach us via our website and call center. We apologize and want you to understand that we are experiencing unprecedented call volume. Our Target teams are working continuously to build capacity and meet our guests' needs.

We take this crime seriously. It was a crime against Target, our team members, and most importantly, our guests. We're in this together, and in that spirit, we are extending a 10 percent discount – the same amount our team members receive – to guests who shop in U.S. stores on Dec. 21 and 22. Again, we recognize this issue has been confusing and disruptive during an already busy holiday season. We want to emphasize that the issue has been addressed and let guests know they can shop with confidence at their local Target stores."

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