Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
SOURCE Donor Alliance
Organ procurement organization honored with the Grand Gold Leaf, along with five category awards
DENVER, Oct. 29, 2013 /PRNewswire/ -- Donor Alliance, the federally-designated, non-profit organ procurement organization and American Association of Tissue Banks (AATB) accredited tissue bank serving Colorado and most of Wyoming today announced its receipt of six Gold Leaf Awards from the Colorado Healthcare Communicators (CHC). The annual awards program recognizes excellence in public relations, marketing and communications of local healthcare organizations and professionals.
One of three special Judges' Choice Awards, Donor Alliance won the most prestigious award of the evening, the Grand Gold Leaf, for its multi-pronged observance campaign, entitled "Donor Alliance observes National Donate Life Month." The integrated community, media and grassroots campaign generated more than 21 million paid impressions and over 159 million unpaid impressions encouraging residents to register as organ, eye and tissue donors throughout the month of April.
Donor Alliance also received the following honors from the 2013 CHC Gold Leaf Awards:
"We take great pride and stewardship in our marketing and communications programs and are thrilled to be recognized as one of the state's best," said Sue Dunn, president and CEO of Donor Alliance. "Organ, eye and tissue donation is highly dependent upon the trust and compassion of the people of Colorado. Therefore it is paramount for us to maintain superior outreach and education campaigns, to ensure no lives are lost due to lack of understanding or awareness."
Since the 1970s, CHC has honored professionals in public relations, communications and marketing through the annual Gold Leaf Awards competition. CHC is the only Colorado member organization that exclusively honors local healthcare communicators and marketing professionals. The categories include: advertising, collateral pieces, communications programs, community relations, media relations, websites, writing, new media and more.
The Colorado Healthcare Communicators' annual Gold Leaf Awards ceremony and dinner was held Thursday, October 24, 2013 at Mile High Station in downtown Denver. A full list of winners can be found on the Colorado Healthcare Communicators website.
About Donor Alliance
Donor Alliance is the federally-designated, non-profit organ procurement organization and an American Association of Tissue Banks (AATB) accredited tissue bank serving Colorado and most of Wyoming. As a recognized leader in facilitating the donation and recovery of transplantable organs and tissues, Donor Alliance's mission is to save lives through organ and tissue donation and transplantation. To achieve this mission, Donor Alliance employs an effective family approach and recovery programs in more than 100 hospitals. Donor Alliance also inspires the public to register as organ and tissue donors through community partnerships, public outreach and education campaigns throughout its donation service area. For more information visit the Donor Alliance website, or the Donate Life Colorado or Donate Life Wyoming Facebook pages.
About Colorado Healthcare Communicators
The purpose of Colorado Healthcare Communicators is to serve its members by raising the standards of professional knowledge and performance; furthering professional development and interaction among healthcare communications professionals; and expanding the role of members in management. For more information, visit www.healthcarecommunicators.org.
©2012 PR Newswire. All Rights Reserved.