KCMO changing its entire image branding - KCTV5

KCMO changing its entire image branding

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The new logo for Kansas City, MO, was unveiled Thursday night. The new logo for Kansas City, MO, was unveiled Thursday night.
KANSAS CITY, MO (KCTV) -

Kansas City, MO, is getting a new look, kind of. The city is making changes to its image.

The city is searching for a new identity and they think they've found it in a logo.

"There's a new energy in the city and we really wanted to freshen up the look," said Chris Hernandez, the city's spokesperson.

Thursday night the city unveiled a new city brand, which means the city will have a new slogan and a new look with new colors and a new image.

"This is an entire package that is a new look for the city so you are going to see, yes, new fonts, new colors and you're going to have this energy when you see it," Hernandez said.

The new look will be everywhere, from signs, to the city's cable TV station, to their all-new website. The website will debut Jan. 1.

Anything connected to the city will have the new brand on it.

Also, the new look won't cost the city any extra funds because the artwork was donated by local artists and was a labor of love, according to its creator. The logo will be updated through attrition of the old one.

"We are hoping that when people look at this they will think classic yet modern energy, clean yet simple. But most importantly, instantly recognizable," Hernandez said.

It's a rollout that's the first of its kind in more than 20 years and is a complete makeover for a city looking for an appearance that will set it apart.

"This is something that will make Kansas City residents proud. And for people who do not live in Kansas City, it is much more recognizable. They will know this is Kansas City when they see this new look," Hernandez said.

The city offered a first look at the new brand Thursday night and it got mixed reviews.

"It reminds me of the Kansas Monarchs logo, Negro Leagues logo and I like that. It incorporates some of Kansas City's history, notable history and I think that's a good thing," Ryan Tenney said.

"I don't think it's better. I'm not going to say it's better. But it definitely melds the past to the future," Rebecca Katzer said.

Mayor Sly James said the new logo can be used by any reputable business free of charge.

Hernandez said the last time the city changed their logo was about 20 years ago, when Emanuel Cleaver served as mayor.

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