Emporia festival celebrates return of Twinkies - KCTV5 News

Emporia festival celebrates return of Twinkies

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Twinkies are back which means golden goodness and jobs for one Kansas town. Twinkies are back which means golden goodness and jobs for one Kansas town.

One can't spell Twinkies without win, and everybody wins Monday.

Twinkies are back which means golden goodness and jobs for one Kansas town.

When Hostess shut down its 11 plants across the country, customers quickly snatched up their snacks. Twinkies vanished from shelves.

Under new ownership, the Twinkies is headed back to stores.

Last November, bankruptcy caused the Emporia Hostess plant to close along with 10 others across the country.

"If you lose 250 jobs that hurts everybody," fried Twinkies chef Stan Stewart said.

Emporia felt the impact.

"When the facility closed, Emporia saw a definite change with that. We are just excited to have those jobs back," Emporia resident Travis Hitt said.

Twinkies and other Hostess products flew off the shelves.

However, the Twinkies' demise is no more. The products will be reintroduced Monday at Emporia's first Twinkie Festival.

"The official unveiling of the Twinkie. We'll be driving the Twinkies over from the plant," Emporia Chamber of Commerce president and CEO, Jeanine McKenna, said.

The Flinthills Mall will host the family-friendly free event starting at 11 a.m.

"People will be getting free Twinkies. We will be having deep friend Twinkies," McKenna said.

The plant in Emporia represents more than the products it creates.

"As Emporians we've also enjoyed having the facility here," Hitt said.

The 250 employees bring revenue to area businesses.

"We are thrilled that 250 people are finding jobs again, but that also relates back into the entire economy," McKenna said.

The event will also feature deep fried Twinkies thanks to Stewart, a local businessman.

"I've been doing some and trying them at home practicing with them. I've got it down to where I think I'm ready to go," Stewart said.

The community wants to celebrate not only the Twinkies' return but the city's new role as the flagship plant for Hostess.

"We are thrilled and excited that we will be that," McKenna said.

The Twinkie Festival runs until 1 p.m. Festival organizers are hoping to make it an annual event that could someone draw people from around the country.

Of the 11 plants shut down, only four locations reopened including the Emporia location.

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