Controversy swirls over KU Boobs Twitter account - KCTV5 News

Controversy swirls over KU Boobs Twitter account

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The University of Kansas is ordering a popular website to stop selling Jayhawk merchandise immediately.

The university sent a legal letter to the popular KU Boobs website claiming trademark infringement.

KU administrators sent a cease and desist order to the website, which appears to have been taken down.  However, the KU Boobs Twitter account remains active with over 50,000 followers.

The site started the trend of women taking pictures of their chest, usually with something KU related in the picture.

The Twitter account caught on, and many college and professional sports teams started similar accounts and posted pictures of women wearing their team logo.

The local website also sold $5 wristbands that said, "I <3 KU Boobs."  A dollar from each wristband went to breast cancer research.

The operators of the site told their followers about the cease and desist letter that started a firestorm of controversy.

Jim Marchiony, the Associate Athletics Director for External Relations, responded to the backlash saying, "KU is not trying to shut down the @kuboobs Twitter account.  A Twitter account is one thing, but they're selling merchandise with KU on it. That violates KU's federal trademark, which the university must protect."

Marchiony went on to say the university asked them to stop selling the merchandise.

According to the cease and desist letter, the owner of the website must respond in writing that they will not sell merchandise using the KU trademark.

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