A Los Angeles filmmaker offended by comments from Abercrombie & Fitch CEO Mike Jeffries, who said he prefers kids who aren't "so cool" or plus-size women to refrain from wearing his company's clothes, has decided to help re-brand the clothier with a unique campaign.
Greg Karber cruises Southern California thrift shops for Abercrombie & Fitch-branded clothing, buys the clothing and then turns around and gives them to the homeless on Skid Row in Los Angeles.
After experiencing some difficulty locating the brand, he finally asked a clerk where he could find a certain section, referred to by a less-than-flattering term, that might have the clothing.
Check out this YouTube video to see his unique, funny and certainly creative way to "readjust" the brand.
Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.
Sunday, April 20 2014 9:44 PM EDT2014-04-21 01:44:11 GMT
Authorities said a death investigation is underway in a KCK neighborhood.Kansas City, KS, police were called about 12:40 p.m. Sunday to the 700 block of North 70th Terrace.No other details were immediatelyMore >
Authorities said a death investigation is underway in a KCK neighborhood.More >
Sunday, April 20 2014 12:25 PM EDT2014-04-20 16:25:32 GMT
Authorities are investigating a convenience store shooting.Raytown police were called to a QuikTrip in the 8700 block of East 63 Street about 1:30 a.m. Sunday after reports that a person that had beenMore >
Authorities are investigating a convenience store shooting.More >
Friday, April 18 2014 9:53 PM EDT2014-04-19 01:53:24 GMT
The police department's statements detail their use of GPS tracking, surveillance and the help of tips from the public that led to the eventual arrest of Mohammed Whitaker, the man suspected of being theMore >
Court documents detail how new-age technology, old-fashioned police work and observant eyewitnesses led to the capture of the man that authorities say was responsible for a string of highway shootings that terrorized the area.More >