Woman's love of all things Harley Davidson turns into a success - KCTV5 News

Woman's love of all things Harley Davidson turns into a successful career

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Gail Worth is always on the move. Whether she's at her treadmill desk, checking in with staff at her dealership or heading out on her Harley Road King.

Worth channels all of that energy into her love of motorcycles and everything Harley Davidson. She comes by it naturally since the black and orange runs in the family.

"I fell in love with Harley Davidson. My parents owned a Harley dealership and so I worked in it. And I got to know Harley Davidson, the business of Harley Davidson, the people of Harley Davidson and the motorcycles were the coolest thing ever. I absolutely fell in love with Harley Davidson, everything it was about," she said.

Worth eventually bought the dealership from her parents. She moved it from Belton, MO, to Grandview, MO.

Running a successful business in today's economy takes work and she draws inspiration from her mother and father.

"My mom is my biggest fan. She's awesome. I always lean on dad - lean on ideas that he had come up in his business. The way he used to run his business, I think about a lot in the way that I run my business," she said.

Gail's Harley Davidson is one of very few dealerships nationwide owned by a woman. She understands that sometimes customers can't help but expect a man in charge.

"I've had men talk to me as if I don't own the dealership. Like I'm a secretary or my secretary, or 'oh, you must be Gail's secretary' or whatever. You know it's funny, they don't expect me to own the place," Worth said.

Customers sometimes think her fiancé, who is also named Gale, is the owner.

"People will talk to him as if this is obviously his place. And he's so wonderful, he'll let them talk and bury themselves, then he'll turn and look at me and say, 'well, you'll have to talk to Gail because the dealership belongs to Gail," she said.

That misconception only sparks her drive and fuels her motivation.

"The No. 1 thing that keeps me motivated is kicking all the boys' butts. That's the No. 1 thing. Because I'm the girl here in Kansas City and I'm beating all the boys," Worth said.

Her dealership is among the top six out of all dealers in the country. Her shop sells about a thousand bikes each year.

Saturdays are the busiest day during the week. They average about 15 motorcycles sold on those days.

Her store also attracts female customers. Twelve percent of all motorcycle sales nationwide are women. At Gail's Harley Davidson, women make up 20 percent of their business.

Worth said she sells motorcycles because she believes in the Harley Davidson brand. Her passion and enthusiasm come directly from her love of the bikes.

"They (Harley Davidson) had this T-shirt. I haven't seen it in a while. It said 'If I have to explain, you wouldn't understand.' And that so explains it because it's like describing love. How do you describe love?" Worth said.

As a business woman, fiancé and owner-operator of a well-oiled machine, life couldn't get much better.

"I can't think of anything I'd rather do. Nothing in my life I'd rather do. I love Harley Davidson. I love the people. The motorcycles are just so engrained in my heart and soul. I tell people that I bleed black and orange," she said.

Click here for Gail's Harley-Davidson website.

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