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SOURCE: Marketing Maven Public Relations
Unistraw debuting new nutrition straws at Natural Products Expo West 2013 at their own milk bar
LOS ANGELES (PRWEB) February 25, 2013
Unistraw, the leading innovator in functional and conceptual health products, will debut their brand-new Tubulars™ Vitamin Milk Straws at the Natural Products Expo West 2013. The expo will be held at the Anaheim Convention Center in Anaheim, CA, from Friday March 8, 2013 to Sunday, March 10, 2013. Unistraw will showcase their new product at a custom Milk Bar, at Booth #5183.
Tubulars™ from Unistraw suck the boredom out of health with Vitamin Milk Straws that deliver nutritious additions to your drinking experience. Unistraw Tubulars™ utilize a unique patented mechanism known as the Unistraw Delivery System (UDS) that adds flavor, energy, vitamins, nutrition, and even pharmaceuticals to liquid sipped through it. These straws contain spherical pellets, or UniBeads, that dissolve gradually into the liquid that is passed through the straw. When the liquid passes through the straw, UniBeads continually release active ingredients throughout the drinking process without leaving a clogged mass at the bottom of the drink container.
Natural Products Expo West attendees can try Tubulars™ at the Milk Bar where bartenders will serve milk to drink through the Vitamin Milk Straws. These flavored straws comes in chocolate, peanut butter, strawberry, or banana flavored Tubulars™ that use the UDS to add vitamins and minerals to milk, giving a boost to peoples’ overall health and vitality.
“After many years of research and product development, consumer research, rigorous safety reviews and market testing, we are proud to launch Unistraw Tubulars™ to the U.S. Market at Natural Products Expo West,” said Fernando Fernandes, Chief Creative Officer. “We wanted to offer the healthy kids beverage market innovative products that have been designed to deliver solutions for the everyday consumer. We want to make Tubulars™ the go-to solution for individuals looking for a fun, tasty way to maintain a healthy lifestyle. Our booth at the Natural Products Expo West reflects the fun nature of Unistraw Tubulars™ with a Milk Bar where people can try Tubulars™ for themselves and get a first-hand experience with the product.”
Unistraw has already garnered international attention with the Anuga Taste Innovation Showcase Award, Fine Food Best New Retail Product Award, Australian Institute of Food Science and Technology Food Industry Innovation Award, FMI Show Retailers Choice Award, and ISM Sweetie 2006 Product of the Show Award.
For more information about Unistraw and their brand-new Tubulars™, please visit: http://www.unistraw.com
Using a woman’s stocking and a straw, Peter Baron began using dissolving beads to flavor milk. Twenty million dollars, many prototype filling machines, and many more patents later, the official Unistraw Delivery System (UDS) was created. In an industry famous for constant product innovations and introductions, Unistraw created a product that is entirely unique both functionally and conceptually. The UDS can add flavor, energy, vitamins, nutrition, and even pharmaceuticals - to liquid sipped through it.
In December 2012 the U.S. Patent and Trademark Office (USPTO) issued a key patent covering its ingredient delivery technology. Called “Drink Flavouring Straw”, the patent broadly covers straws containing spherical pellets that dissolve gradually, thereby continually releasing active ingredients throughout the drinking process. Of particular note, the technology can be used to deliver not only flavorings, but nutritional and therapeutic compositions such as probiotics and medications, greatly expanding its uses. The patent number is 8,334,003.
About Natural Products Expo
Natural Products Expo West is produced by New Hope Natural Media, the leading media resource and information provider for the natural, organic and healthy products industry, with print, in- person/event, and e-business products and services. New Hope Natural Media is a division of Penton Media, Inc.
Media and Onsite Contact | P: (310) 341-7351 M: (310) 994-7381 | elizabeth(at)marketingmavenpr(dot)com
Chief Business Officer | P: +(64) 3 321 6592 M: +(64) 27 221 0857 | brian(at)unistraw(dot)com
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