Boulevard and The Roasterie join forces to create new ale - KCTV5

Boulevard and The Roasterie join forces to create new ale

Posted: Updated:
Alice Barr/KCTV Alice Barr/KCTV

Two of Kansas City's most recognizable local businesses, Boulevard Brewery and The Roasterie, are just a quick puddle jump apart down Southwest Boulevard and now the two hometowners are joining forces to create their own baby.

"We've been neighbors now for 19 years, almost 20 years," said Paul Massard, the green coffee buyer for The Roasterie.

"The public has always kind of watched us grow up together," said Jeremy Ragonese, marketing director for Boulevard Brewery.

Boulevard's newest seasonal brew is the Coffee Ale.

Both businesses have been actively involved in the new beer's creation from the initial starting point, through its filling and corking, to the final product. The partners said the final product will be both unique in flavor and uniquely Kansas City.

"It embraces Kansas City culture, is a little bit different, but also very, very good," Massard said.

The new ale comes out in March, replacing Boulevard's Chocolate Ale - the latter causing much excitement and frustration with not enough being brewed the first year, then a recall last year.

"Unfortunately the folks were left a little empty-handed at the end of that and we had to take some hard lessons," Ragonese said.

This time both businesses think they've found the right recipe both for supply and demand and flavor.

"When you think about a coffee beer, you think of a stout or a port, this is a lot lighter," Massard said.

The taste has been perfected through the very hard duty of taste test after taste test and it's a new partnership that's all Kansas City.

"Seeing the two companies come together and produce a product like this I think will make the city very proud," Ragonese said.

The Coffee Ale will hit store shelves and local bar taps in March. Boulevard said they still may bring the Chocolate Ale back down the road, but they need to make some more changes first to be sure it comes out right.

Copyright 2013 KCTV (Meredith Corp.) All rights reserved.

  • Boulevard and The Roasterie join forces to create new aleMore>>

Powered by Frankly
KCTV 5 News

Online Public File:

Powered by WorldNow CNN
All content © 2018, KCTV; Kansas City, MO. (A Meredith Corporation Station) . All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.