Sporting KC's CEO speaks out for 1st time since parting ways - KCTV5 News

Sporting KC's CEO speaks out for 1st time since parting ways with Livestrong

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Oprah Winfrey's highly-publicized interview with Lance Armstrong aired Thursday night with more to come Friday.

But Friday Sporting Kansas City's CEO Rob Heineman spoke for the first time since stripping their stadium of Armstrong's Livestrong brand. He spoke during the team's indoor practice at the Chiefs training facility Friday.

While he said a loss of trust led the Major League Soccer team to sever ties with Lance Armstrong's cancer charity, Livestrong, he admits his team's partnership with the organization was unstable long before Armstrong's public admission with Oprah about using performance-enhancing drugs.

Heineman said the decision came after ESPN reported Livestrong said Sporting KC still owed the cancer charity $750,000 for 2012. Heineman said the team doesn't owe Livestrong any money.

"We're in the joy business, trying to do things to make our community a better place to live and we just were never able to get to any of that. A lot of the fun got stripped of this relationship pretty early on," he said.

So now the Livestrong Sporting Park is simply named Sporting Park after parting ways with Livestrong just two years into a six-year contract. The team, though, emphasized they are ready and willing to take on a new partnership and sponsorship ... and change the park signage again.

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