A local no-kill animal shelter is benefiting from its new home and the help of a big new ad campaign.
It was a big day for Apollo at Great Plains SPCA in Merriam, KS. He got adopted and it's hard to tell who's more excited, the kids or him. It was a meet and greet day for Moo-moo the cat as well.
"We had another kitty but it ran away, so we wanted to get a new kitty," Megan Dunn said.
Days are pretty busy at Great Plains SPCA, and that's exactly what the leaders of the no-kill animal shelter had in mind when they opened the new facility earlier this month.
"This is our brand new, state-of-the-art pet adoption center," said Rachel Hogdson with the organization.
The new digs at Antioch Drive, just off of Antioch Road near 54th Terrace, nearly triples the space they had at the old shelter. With more natural light and fresh air, shelter employees have seen animals perk up in their new temporary home. especially cats.
"Some who were tucked away in the corner of their kennel most days, they came over here and, within one day, they were jumping around and playing. They're hanging around in the windows, they really changed their personalities. You can tell they feel much more free," Hogdson said.
One animal that's helping to raise awareness about Great Plains SPCA is Boulder.
"Boulder is the brand dog of Meers Advertising. She's been here since she was 7 weeks old," Sam Meers said.
She has free rein at the local advertising agency and also has a special room named after her at Great Plains. Boulder's Bungalow is the shelter's way of saying thanks to the ad agency for its charitable work.
"Sam Meers and his creative team have made a world of difference for us - they've had fun while creating an important message for us about increasing adoptions, increasing spay and neuter services," Hogdson said.
The ad created to promote pet adoptions tugs at the heart strings in a unique way, but it's the commercial focusing on spay and neutering services that has people doing a double take. It shows a dog on a person's bed humping one of their pillows. It ends with text saying "Do less laundry," followed by "Spay or neuter your pets."
Meers admits the ad is edgy, but said the bottom line is getting people to do what's right for animals.
"When we first toured the facility and got to see how passionate their staff is about the animals and caring for the animals, it really helps you understand why a no-kill shelter is appropriate," he said.
Click here for Meers Advertising's campaign for Great Plains SPCA.
Wednesday, July 30 2014 7:45 AM EDT2014-07-30 11:45:17 GMT
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