Merchandise sales take hit during Chiefs' losing season - KCTV5 News

Merchandise sales take hit during Chiefs' losing season

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On Sunday, the Kansas City Chiefs' record fell to 1-10, but it is not just the team paying the price for all those losses. Many merchants are getting hit, too.

Everybody likes a winner, but retailers are finding out when the Chiefs can't win even one game at Arrowhead, the memorabilia is staying on the shelf this holiday season.

Former season ticket holder Jim Chapman crossed off a few Christmas gifts at The Kansas Sampler store in Lenexa on Monday.

The store is stocked with racks and racks of Chiefs gear, and it will likely stay stocked for quite some time.

"No, no, no. My grandkids, they wanted KU apparel," Chapman said.

Andrea Carroll, marketing director for Kansas Sampler, said sales started strong during preseason.

"(There was) a lot of excitement. Our Chiefs sales have been down, high double digits, since the last couple weeks," Carroll said.

Forty percent down to be exact, but Carroll said the store luckily diversifies.

"We see a lot of our college teams, especially K-State, doing extremely well, even MU and KU, though they haven't had great football seasons.  We've got basketball right around the corner," she said.

Chapman, who gave up his seats in the 1980s when the Chiefs were also playing bad football, said these past few years remind him of back then. But he hopes to see the team recover.

"It's very important for this city - it really is - that they do good, put a good product on the field," he said.

Stores like Kansas Sampler and Rally House depend on winning football.

"There's always next year. We are a business that runs on hope. Hope is a big business strategy for us. We say there's always next weekend," Carroll said.

The Chiefs host the Carolina Panthers, with a record of 2-8, and it could be the week of hope stores and fans are waiting for.

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