Cyber Monday likely to be busiest online sales day - KCTV5

Cyber Monday likely to be busiest online sales day

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An employee grabs boxes off the conveyor belt to load in a truck at their Fernley, Nev., warehouse, Dec., 1, 2008. (AP Photo/Scott Sady) An employee grabs boxes off the conveyor belt to load in a truck at their Fernley, Nev., warehouse, Dec., 1, 2008. (AP Photo/Scott Sady)

Americans clicked away for deals on Cyber Monday, which is expected to be the biggest online shopping day in history.

It's estimated that this year's Cyber Monday will be the biggest online shopping day of the year for the third year in a row: According to research firm comScore, Americans are expected to spend $1.5 billion, up 20 percent from last year on Cyber Monday.

It's the latest sign that Americans are becoming addicted to the convenience of the Web.  With the growth in smartphones and tablet computers, shoppers can buy what they want, whenever they want, wherever they want.

And Black Friday sales, according to national statistics, hit also the roof over the weekend in stores and online as well.

"We went out and spent over $59 billion worth of shopping.  That is good," said senior researcher Jeff Pinkerton with the Mid-America Regional Council.  "It's kind of difficult to pin Black Friday down because it used to be just a 24-hour period, but people started shopping on Thanksgiving Day," Pinkerton said.

Pinkerton said in order for many of those brick-and-mortar stores to compete with sites such as Amazon and Overstock, they offered deals online before and after Black Friday, a time when stores can make up to 40 percent of their annual revenue.

 "The savy shopper knows the best place to go, the best time to shop and the best method whether that be in the store or online," he said.

Delisa O'Brien, 24, took advantage of some of the deals Monday. O'Brien, who said she would rather shop online than deal with the crowds in stores, bought an H-P Notebook for $399 on Hewlett Packard's website for her mother. The company threw in a free Nook e-book reader with her purchase.

"When it comes to Black Friday, I'm a tiny, 5'1" woman and the thought of having to push and shove my way through hoards of people just to get cheap merchandise is kind of a nightmare to me," said O'Brien. "My mom gets a new laptop, I get an e-reader, and all without spending too much money ... Everybody wins."

Online sales on Thanksgiving Day, traditionally not a popular day for online shopping, rose 32 percent over last year to $633 million, according to comScore. And online sales on Black Friday were up 26 percent from the same day last year, to $1.042 billion. It was the first time online sales on Black Friday surpassed $1 billion.

"Unemployment is starting to turn around a little bit, and people are feeling a little more confident about their job situation and their home value," Pinkerton said.

The strong start to Cyber Monday, a term coined in 2005 by a shopping trade group that noticed people were doing a lot of shopping on their work computers on the Monday following Thanksgiving, comes after overall online sales rose during the four-day holiday shopping weekend that began on Thanksgiving.

Copyright 2012 KCTV (Meredith Corp.)  and The Associated Press.  All rights reserved.

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