Small businesses across the country are ready for "Small Business Saturday," a day for people to buy holiday gifts at local shops and businesses.
Small Business Saturday was largely created to remind people that amid all the hype and hoopla of Black Friday, a day-long frenzy at the large chain stores, and Cyber Monday, when Internet retailers have special offers to entice people to spend online.
The shopping day is also a reminder that local businesses that do a lot to support the communities people live in. Gov. Sam Brownback said small businesses matter in Kansas.
"More than 75 percent of Kansans work for themselves or a company with less than 10 employees, and we need small businesses to thrive in order to grow the Kansas economy and create jobs," Brownback said.
Small Business Saturday gives owners a chance to show her appreciation to their customers for keeping them in business even though they could very easily go to the chains and the big box stores.
Olive Tree owner David Riley and his wife opened their store at 119th Street and Roe Boulevard in Leawood, KS, a year and half ago after he was laid off from his corporate job.
So they took a chance and created a shop which sells olive oils and vinegars from all over the world.
Riley said Small Business Saturday has a big impact on their bottom line.
"This is an incredible impact for our business and any other small business out there right now. We can use all the support we can get, and keeping your money in the local community is what it's all about," Riley said.
For the third year in a row, American Express is offering card members the opportunity to get a $25 statement credit when they enroll their card at http://www.shopsmall.com and then use it at a qualifying small business location on Small Business Saturday.
Copyright 2012 KCTV (Meredith Corp.) All rights reserved. The Associated Press contributed to this report.
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