Talk to most women and there's nothing worse than blue jean shopping, except maybe swimsuit shopping. That problem is what drove one man to start a business that has ballooned into a nationwide denim craze.
"Our first year we grew 5,200 percent. It's been absolute chaos. In the last two months alone, our business has doubled again. It just keeps growing," said Doug Brady.
Brady started Vault Denim in his garage in Salt Lake City. Now he has 5,000 Vault Denim consultants in 50 states. He stopped in Kansas City to explain how simple his business plan really is.
"Women love home parties, women love to get with girlfriends and buy things, women love to buy jeans," he said.
"Every woman needs a pair of jeans and many women need lots of jeans," said Vault Fashion Coordinator Bridget Logan.
Logan is a coordinator in the KC metro. She said it's kind of like having a personal shopper, but at a friend's house where more than a hundred sizes and name brand styles are laid out for all to try, buy, and take home that night. She said there's no sales pitch, no ordering, and best of all, it's honest feedback.
"A girlfriend will tell you if you don't look good in a pair of jeans or if you look great in a pair of jeans," she said.
Some shoppers KCTV5 visited in Overland Park felt like many do about jean shopping. But at their home party, they learned how to fit their body type by choosing contrasting stitching to make legs appear longer, a lighter wash below the pockets to slim the legs and closer pocket placement to make the backside look smaller.
"It is nice to come to my own house, try them on with my own mirrors, no trick lighting, and enjoy wine and food and enjoy having friends over who are honest," said shopper Sarah King.
What makes it even more fun is the prices. The jeans sell for about half of what a person would spend in the stores, starting at $48. Brady does this by buying overstock, last year's closeouts, and he has even created his own line to offer more plus sizes.
"Sixty percent of American women cannot fit into a designer jean, so we cater to that market," he said.
And, it's not just women behind this idea; denim for men and children are offered, too.
Apparently, Brady's idea caught on so well, that it's already being copied. But, be warned, some parties sell knock-off blue jeans.
To hear more about Vault Denim or to find a party nearby, click here.
Tuesday, September 2 2014 5:15 PM EDT2014-09-02 21:15:15 GMT
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