Posted by Laura McCallister, Multimedia Producer - email
By Justin Schmidt, Multimedia Journalist - bio | email
KANSAS CITY, MO (KCTV) -
The guys at Front Flip think users should have fun while searching out deals around Kansas City - they're hoping people will flip for their new app.
"We thought businesses needed a way to engage with customers both in store and out in a fun and exciting way," said Sean Beckner, the founder and CEO of Front Flip.
Five months ago Sean and Matt Beckner came up with the idea and Friday night they launched Front Flip. It works like this: when a user goes to a business, they can scan the QR code with their phone and up pops a digital scratchcard.
"You could use a quarter on your phone but it might not turn out so well," joked Matt.
Users might not always get the deal but the idea is to keep them coming back. The concept mixes ideas that have been used before: loyalty cards, social deal sites and coupons received in the mail. But Sean and Matt say Front Flip works out better for users and the business.
"We went around to a bunch of businesses and said ‘here's our concept, what do you think?' The light switch went on: ‘I'm after valuable customers. I want something fun for my customers and easy for me,'" Matt said of what businesses thought of the idea.
Right now, the app is only for Kansas City but it will be expanding soon.
"It was really important for us to start at home. We expect this to grow nationwide. We wanted a place to start and test it. What better place than home?" said Matt.
With the official launch Friday, users of the app might see the best part according to Matt.
"When I see someone scratching and winning and getting excited, and someone else loses and their friends make fun of them, that experience and look on people's faces, you don't see that when you hand in a coupon," he said.
The app is free and it's available for iPhones and androids. Click here for more information.
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